
Advocate Profile
Prisca Githuka
Prisca Githuka is a triple-positive breast cancer survivor, founder of Pink Hearts Cancer Support Foundation, and passionate advocate for patient-centred cancer and NCD care in Kenya and beyond. Drawing from her lived experience as a patient and caregiver, she uses her voice to influence policy, raise awareness, and ensure health systems reflect the real needs of patients.

Advocate Profile
Prisca Githuka
Prisca Githuka is a lived experience advocate and champions patient voices in Kenya and across the globe, ensuring that advocacy, policy and health systems reflect the realities of those most affected. Determined to make a difference, Prisca leverages her experience to raise awareness on breast and gynaecologic cancers, promote prevention, and support survivors to live with dignity. Through Pink Hearts, she has donated over 600 prostheses and compression sleeves to women across Kenya, ensuring access to vital care.
Prisca is a trained cancer advocate and a fellow of both the UICC Cancer Advocate Program and the Campaign for Cancer Patient Advocates Incubator Program. She holds a Master’s degree in Business Administration (MBA) from the University of Nairobi, with professional certificates in Marketing and Project Management. Her advocacy is deeply rooted in her lived experience, shaped by her personal health journey and her role caring for her mother who lived with dementia, hypertension, and stroke. She believes that stories like hers can shift perceptions, influence policy, and drive real change.
She currently serves as Chairlady of the Cancer Survivors Association of Kenya, Vice-Chairperson and Advocacy Chair at the Kenyan Network of Cancer Organizations (KENCO), and is a member of the Ministry of Health’s Survivorship Technical Working Group. Internationally, she serves on the NCD Alliance’s Our Views, Our Voices Global Advisory Committee, the European Society for Medical Oncology (ESMO) Patient Advocate Working Group, the leadership team of the Africa Survivorship Working Group and member of the LMICs Working Group of the Global Alliance for Cancer Patients Navigation of the American Cancer Society.
Prisca has spoken at major forums, including the Kenya National Cancer Summit, NCD Alliance Global Forum (Rwanda) and AORTIC Conference (Senegal). She has participated in research on survivorship, universal health coverage and access, pricing of NCD drugs and commodities. She advocates tirelessly for patient-centred care, equitable access, and policy change, championing the voices of those living with cancer.
Prisca is associated with NCD Alliance Kenya, Kenyan Network of Cancer Organisations (KENCO), and thePink Hearts Cancer Support Foundation.
My scars tell a story not just of survival, but of advocacy, impact and hope.
Lived experience of cancer, gastroenterological, CVD and dementia.